Thursday, June 26, 2008

How do you make yourself real in an online world?

I have been selling my handmade jewelry on www.etsy.com since the end of November 2007. I have sold 209 items, have 766 hearts and 189 feedback. Etsy is not my first experience selling online, previous to selling on etsy I had an ebay store unrelated to my jewelry.

Being an online seller is really an art unto itself. You never get that personal experience by being able to look at someone and interact with them so you have to somehow create that personal experience and make yourself a real person to the buyer. As much as we deal with anonymous people in our world today because of phones and the internet we still all in the end want to know that we not just dealing with a computer but that we are dealing with real people.

Here are a few of the things that I do to hopefully make me a person not just a computer screen:
  • when I ship an item I write a short email to let them know when and how I shipped it.
  • my profile is a personal story which tells people a little about me.
  • every package I send includes a personal handwritten note (hopefully with no spelling errors but I guess that would really show they are dealing with a real person!)
  • emails are a great opportunity to get people to know you and to make a great impression.
  • if someone mentions a purchase is for a special occasion or a gift I like to refer to that when I communicate with a customer because then it shows I am paying attention.
The notes listed above are just a few of the small things that I like to do that I hope make a big impression. When selling handmade items buyers want to know that even though they can't see it there is a face and crafty hands behind the purchase they made. I would like to think that one day I will have the online world of selling all figured out but I think it is an endless learning curve and each seller has to make it their own.

Tuesday, June 10, 2008

Adventures in Metal Stamping

I have been looking to add some more metal work techniques to my designs to try and add more individuality to my pieces. The catch is that I do not have a jewelers bench or access to a space where I can do any soldering and that kind of work so it has to be something that I can do in my apartment.

After doing a couple of jewelry metal courses and looking around online I discovered metal stamping. This technique only requires a few tools, is not messy or take up much space and you can buy cute little design stamps like leaves, flowers and hearts! All this makes it just the perfect introduction for me to add some metal work to my pieces.

The first thing I decided I wanted to do was to try and make small sterling silver tags with an "L" for luli to put on the back of my necklace chains to create more of a brand for my work. I went to Lee Valley tools and bought two sizes of letters and number stamps and bought sterling silver tags from my wholesale supplier, Bamiyan Silver.

The only advice I had at this point was from the guy at Lee Valley tools who said that a regular hammer would work just fine to tap the steel stamp to get the imprint. I went home and looked around for the best place to start off, I often work on the floor so I pulled out a piece of wood I have in the closet that I sometimes use to work on. The piece of wood use to be a very cheap pine Ikea shelf.

I thought I would just go for it and and hammered the steel stamp into the thin piece of silver. The result was less than satisfactory. The sides of the metal curved and the letter was surrounded by a circle because the stamp had sunk into the soft pine. My next thought was to look around my apartment for something harder to work on...my floors are solid wood parkey, this should be perfect as it is so much harder than the pine that I had already tried working on...do not try this at home, I have a permanent tiny "L" somewhere on my wood floors. This was clearly not the way to do it. At this point I decided I needed some help and I decided to buy an ebook about stamping. I bought it from a great seller www.tfakler.etsy.com.

Her ebook was super helpful and I thought that I had enough knowledge to have another go. This time I had so much more success with the letter stamps and I was able to get a well centered clear "L" on the tag.

Next, it was time to tackle the cute design stamps but I decided to practice on a 24 gauge sheet of copper which is much cheaper than sterling. These stamps are a whole lesson within themselves! The design stamps are not as deep as the letter stamps therefore you have to hit them a lot harder (I hit my thumb with the hammer a couple of times ouch!). I ended up using a mallet to hit the design stamps as there is more area and more weight so you are less likely to slip and do not have to use as much force to hit the stamp. By the time I was ready to be done for the day, I still had no where near mastered using the design stamps. It was really difficult to get even pressure on the wider stamps so there was often part of the design missing and it was hard to line the stamp up just right.

I have by no means given up on the design stamps and I will be trying out whole words with the letter stamps soon (wish me luck!). My lesson learned is that this is one of those things that looks so much easier than it really is, practice is key and getting knowledge from someone else before you start is so important!

Here is a list of the tools that you need to get started:
  • steel block
  • rubber block
  • chasing hammer
  • 600 grit sandpaper
  • polishing clothes
  • metal hole punch
  • steel letter and/or design stamps
  • sheet metal or shapes
Happy stamping!

Sunday, June 1, 2008

Being Prepared for a Show

My show was a success this afternoon and I was really pleased with the number of people that came and the amount that was sold.

Here are a few things to remember when preparing for a show:
  • clearly label jewelry with price and materials used
  • don't forget change for your float
  • bring a bottle of water, if it is busy you won't be able to leave your table
  • a calculator is always helpful
  • sales sheets that you write what you sold and for how much are very useful
  • mirrors handy for customers are a must
  • good lighting is more important than we ever realize
  • make sure you have enough credit card slips
  • more pens are always better because someone always walks off with one by accident!
  • think carefully about packaging materials, this creates a huge impression on a customer
  • bring more business cards than you think you need, you don't want to run out

I am sure that my list could go on for miles but there is a small start of things that I thought about before my show this time. Shows can be a lot of fun as long as you are prepared and have everything you need with you. Having the chance to interact with customers is a great opportunity to make new customers for life if you create the right impression and give the buyer a good buying experience.

Hope all your shows are successful shows!

Louisa